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LiveWell Medical logo for concierge doctors in Cincinnati OH

Privacy Policy

LiveWell Medical (“LiveWell Medical,” “LiveWell,” “we,” “us,” or “our”) respects your privacy and is committed to handling personal information responsibly.

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This Privacy Policy explains how we collect, use, disclose, and protect information when you visit livewellmedical.org or use its webpages, forms, features, and related online services (collectively, the “Site”).

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By using the Site or submitting information through it, you acknowledge the practices described in this Privacy Policy.

1. Scope of This Privacy Policy

This Privacy Policy applies to personal information collected through the general public-facing Site.

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It does not replace LiveWell Medical’s Notice of Privacy Practices.

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Information that constitutes protected health information and is created, received, maintained, or transmitted by LiveWell Medical as part of providing healthcare services may be governed by the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”), other healthcare privacy laws, and our Notice of Privacy Practices.

 

If there is a conflict between this Privacy Policy and the Notice of Privacy Practices regarding protected health information, the Notice of Privacy Practices will control.

2. Information We Collect

Depending on how you interact with the Site, we may collect the following categories of information.

 

Information You Provide Directly

 

You may provide information such as:

  • First and last name;

  • Email address;

  • Telephone number;

  • Preferred contact method;

  • Appointment or consultation requests;

  • Questions about services or membership;

  • Information included in a contact-form message;

  • Communications sent to us by email or through the Site; and

  • Other information you voluntarily provide.

 

Health-Related Information

 

You may choose to include health-related information when contacting us. However, general website forms and standard email may not be appropriate for detailed or highly sensitive medical information.

 

Please do not submit Social Security numbers, financial account information, insurance identification numbers, complete medical histories, medical images, or other highly sensitive information through a general contact form unless we specifically direct you to an approved secure communication method.

 

When information is received and maintained as part of an established patient relationship or healthcare operation, additional protections and practices may apply under our Notice of Privacy Practices.

 

Information Collected Automatically

 

When you visit the Site, we or our service providers may automatically collect certain technical and usage information, such as:

 

  • Internet Protocol address;

  • Browser type;

  • Device type and operating system;

  • General geographic information derived from an IP address;

  • Referring and exit pages;

  • Pages viewed;

  • Links or buttons selected;

  • Dates and times of visits;

  • Time spent on the Site;

  • Site performance and error information; and

  • Cookie, pixel, or similar technology identifiers.

 

We use this information to operate, secure, analyze, and improve the Site.

3. Cookies and Similar Technologies

The Site may use cookies and similar technologies to:

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  • Enable essential Site functions;

  • Remember visitor settings and preferences;

  • Maintain Site security;

  • Understand how visitors use the Site;

  • Diagnose technical problems;

  • Measure Site performance; and

  • Support permitted communications or marketing activities.

 

Some cookies are required for the Site to function. Others may be used for analytics, functionality, or advertising, depending on the tools enabled on the Site.

Where required, visitors will be given choices regarding non-essential cookies through a cookie banner or privacy settings.

You may also adjust your browser settings to block or delete cookies. Blocking some cookies may affect Site functionality.

4. Website Hosting and Platform Providers

The Site may rely on third-party website hosting companies, content-management systems, form providers, cloud-storage providers, security services, analytics tools, communication platforms, and other technology providers.

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These providers may process technical and personal information on our behalf to host, operate, secure, maintain, analyze, and support the Site.

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They may also use cookies, log files, and similar technologies in accordance with their own privacy policies and their agreements with us.

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We seek to work with service providers that maintain reasonable privacy and security practices appropriate to the services they provide.

5. How We Use Personal Information

We may use personal information to:

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  • Respond to inquiries;

  • Contact you regarding an appointment or consultation request;

  • Provide information about concierge memberships or services;

  • Determine the appropriate next steps for a prospective patient;

  • Communicate administrative information;

  • Operate, maintain, and improve the Site;

  • Personalize the Site experience;

  • Monitor Site performance and usage;

  • Protect the Site, our systems, visitors, patients, and staff;

  • Detect or prevent fraud, abuse, security incidents, or unlawful activity;

  • Maintain internal records;

  • Comply with legal, regulatory, professional, and contractual obligations;

  • Establish, exercise, or defend legal rights; and

  • Fulfill another purpose disclosed when information is collected.

 

We may contact you by email or telephone in response to an inquiry you submit.

 

Submitting a general inquiry does not enroll you in recurring marketing messages unless you separately provide any consent required by law.

6. How We Disclose Information

We may disclose personal information in the following circumstances.

Service Providers

We may share information with trusted vendors that perform services on our behalf, such as:

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  • Website hosting and maintenance;

  • Form processing;

  • Email and communication services;

  • Appointment-scheduling support;

  • Information-technology and cybersecurity services;

  • Analytics;

  • Data storage;

  • Professional consulting; and

  • Administrative support.


Service providers are permitted to process information only for appropriate business purposes and subject to applicable contractual or legal requirements.

Healthcare Operations
Where applicable, information may be used or disclosed for healthcare treatment, payment, or operational purposes as described in our Notice of Privacy Practices.

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Legal and Safety Reasons


We may disclose information when we reasonably believe disclosure is necessary to:

  • Comply with a law, regulation, court order, subpoena, or lawful government request;

  • Protect the rights, safety, or property of LiveWell Medical, our patients, visitors, staff, or others;

  • Investigate fraud, abuse, or security incidents;

  • Enforce our agreements or policies; or

  • Establish, exercise, or defend legal claims.

 

Business Transactions
Information may be transferred as part of a merger, acquisition, reorganization, financing, sale of assets, affiliation, or similar business transaction, subject to applicable legal and confidentiality requirements.


With Your Direction or Consent
We may disclose information when you direct us to do so or provide appropriate consent.

7. Sale and Sharing of Personal Information

LiveWell Medical does not sell personal information for monetary compensation.

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Some analytics or advertising technologies may be considered a “sale,” “sharing,” or use for targeted advertising under certain state privacy laws, even when no money is exchanged.

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Where required by applicable law, we will provide an appropriate method to opt out of such processing. Available choices may appear through our cookie banner, privacy settings, or another link on the Site.

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We do not knowingly sell or share the personal information of children under 16 for targeted advertising.

8. Online Tracking and Health Information

Healthcare websites require particular care when using tracking technologies.

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LiveWell Medical seeks to configure its Site and service providers in a manner consistent with applicable privacy and healthcare requirements.

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Visitors should not enter sensitive health information into analytics-enabled search fields, general website forms, or other public Site features unless specifically directed to an approved method.

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We do not authorize third-party service providers to use protected health information for their own advertising purposes.

9. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, use, disclosure, alteration, or destruction.

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However, no website, internet transmission, email system, or electronic storage method is completely secure. We cannot guarantee absolute security.

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You should use caution when transmitting sensitive information online and follow any instructions we provide regarding secure patient communications.

10. Data Retention

We retain personal information for as long as reasonably necessary to:

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  • Respond to inquiries;

  • Provide requested services;

  • Maintain appropriate business and clinical records;

  • Fulfill the purposes described in this Privacy Policy;

  • Comply with legal, regulatory, insurance, professional, and contractual obligations;

  • Resolve disputes; and

  • Protect or enforce legal rights.

 

Retention periods vary depending on the type of information, its purpose, and applicable requirements.

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Patient medical records may be subject to separate retention obligations and are addressed through LiveWell Medical’s healthcare privacy and record-management practices.

11. Your Privacy Choices

Depending on where you live and subject to applicable exceptions, you may have the right to request:

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  • Confirmation of whether we process your personal information;

  • Access to certain personal information;

  • Correction of inaccurate information;

  • Deletion of certain information;

  • A portable copy of certain information;

  • Restriction of or objection to certain processing;

  • Withdrawal of consent;

  • Opt-out from certain targeted advertising, sale, or sharing activities; and

  • Review of a decision denying a privacy request.

 

These rights may not apply to all information. For example, information governed by HIPAA or maintained in medical records may be subject to separate rights, procedures, and exceptions.

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To submit a website privacy request, email info@livewellmedical.org with the subject line “Privacy Request.”

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We may need to verify your identity before fulfilling a request. Authorized agents may be required to provide proof of authorization.

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We will not unlawfully discriminate against you for exercising an applicable privacy right.

12. Email Communications

You may receive administrative communications relating to:

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  • An inquiry you submitted;

  • An appointment or consultation request;

  • A membership question;

  • Changes to a requested service; or

  • Other interactions with LiveWell Medical.

 

Where we send optional marketing emails, you may unsubscribe by using the link included in the message or by contacting us.

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Even after opting out of marketing communications, you may continue receiving necessary administrative or patient-related communications.

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Do not use ordinary email for emergencies or highly sensitive medical information.

14. Children’s Privacy

The Site is not directed to children under 13, and we do not knowingly collect personal information directly from children under 13 through the general public-facing Site.

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A parent or legal guardian should contact LiveWell Medical directly regarding healthcare services for a minor.

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If we learn that a child under 13 submitted personal information through the Site without appropriate authorization, we will take reasonable steps to delete it, subject to applicable legal and recordkeeping obligations.

15. Visitors From Outside the United States

LiveWell Medical is based in the United States, and the Site is primarily intended for individuals located in the United States.

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If you access the Site from another country, your information may be transferred to and processed in the United States, where privacy laws may differ from those in your jurisdiction.

16. Do Not Track Signals

Some browsers offer a “Do Not Track” setting. Because there is not a universally accepted standard for responding to these signals, the Site may not respond to all Do Not Track signals.

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Where required by applicable law, we will recognize legally mandated browser-based opt-out preference signals.

17. Data-Breach Notification

If a security incident involving personal information occurs, LiveWell Medical will evaluate the incident and provide notifications when required by applicable federal or state law.

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Incidents involving protected health information will be addressed in accordance with applicable healthcare privacy and breach-notification requirements.

18. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our Site, technology, services, privacy practices, or legal obligations.

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The revised policy will be posted on this page with an updated effective date. Material changes may also be communicated through the Site or another appropriate method.

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We encourage you to review this page periodically.

19. Contact Us

For questions about this Privacy Policy or our website privacy practices, contact:

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LiveWell Medical
Email: info@livewellmedical.org

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Questions or requests involving patient medical records or rights under LiveWell Medical’s Notice of Privacy Practices should be submitted using the contact method identified in that notice.

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